The soon-to-be-wed light *up* when they chat about their floral vision for their wedding day. Some dream of big, bold arrangements that steal the show, while others envision them playing a subtle role. For me, connecting with my clients about this aspect of their design is one of the most exciting parts of the planning process. I find so much joy in guiding throughout the stages — from initial inspiration, to custom design creation, and onto the final execution. 

Constructing a solid design plan and mood board is only part of the grand floral project. It is just as crucial that you transfer it to the hands of an effective Floral Designer. I work closely with them during the designing and planning phases. Not only do they take the lead on the actual construction and installation of florals, but they also offer the expertise that is essential to ensuring the outcome looks and feels the way you are imagining. There is nothing quite like witnessing the reaction couples (and their loved ones) have when they see everything brought to life on wedding day. 

I reached out to my go-to floral designer extraordinaire (his official title as far as I’m concerned), Drew Hawley of Flowers for Dreams. He offered up three things he wished every wedding couple knew and I’m looping you in, below.


Embrace your specific space.

It’s important to keep your venue cost top of mind when planning your florals. Drew says, “Oftentimes these two vendors have a correlation. If you are booking a grand open space you most likely will want to fill it with grand floral items and rentals that really make the space your own.” 

On the flip side, he says, “If the venue is already ornate and decorated in a manner you enjoy, you can have subtle centerpieces that glow with ambient love.” This can help save your budget. We both agree it’s smart to book these two vendors early. Drew adds, “You can lock in some great prices and have peace of mind knowing your date is saved and ready to go.”

Planner Tip: When discussing your florals with your planner, designer, or florist— be sure to expand on the reasons you chose your specific venue. This may help your vendor team emphasize your favorite aspects within the design we create. 


In this case, size really does matter.

Next up, Drew gives his insight regarding the size of the wedding party. It may seem obvious that the more in the party, the more it is going to cost, but he adds, “Not just from a floral standpoint but also from the rest of the vendors.” He points out, “You will need a larger head table with a larger amount of items for decor, more photographs with longer booking times with the photographer, additional gifts, and so on.” 

“One perk to an abundance of bridesmaids is the bouquets!” Drew explains, “these are valuable items that can often be repurposed as table centerpieces.” As a thrifty planner, I am always on the lookout for ways to add dual-purpose elements to a wedding design. This is a fabulous way to make the most of those precious (and pricy!) blooms. 

Planner tip: Have vases ready to rock n’ roll with fresh water wherever you want your bouquets to land. Organize this with your planner and florist to be sure they are seamlessly added to your reception decor after group photos are complete.


Sadly, it may cost you *and* Mother Nature.

“We all love it and enjoy its aroma, however, it is time to part ways with using Eucalyptus in weddings.” We are in agreement that there should be a sunsetting of this popular greenery option— for a few reasons. Drew continues, “not only from a trending standpoint but also from an environmental perspective. Growing eucalyptus requires large quantities of water and leads to topsoil erosion.” Additionally, it is becoming increasingly expensive to include on your wedding day, due to it’s high demand.

Drew suggests allowing your florist to explore alternatives that will be in line with your vision and budget. He points out, “There are plenty of local foliage varieties with similar textures and silhouettes as eucalyptus. They would integrate beautifully with numerous color palettes.” 

Planner Tip: Mix and match foliage to add dimension. This will give you fuller looking arrangements and wedding personals (bouquets, boutonnieres, etc.). 

Still searching for a fabulous florist for your big day? Not only will you be ecstatic with your custom Flowers For Dreams wedding design, it’s a purchase you can feel great about. They love weddings and they love giving back. You can see here how donations made from their flower profits add up to real change in your community. 

I look forward to sharing more “insider scoop” from vendors in the event industry. Comment which you would love to see next!



Looking to plan a wedding that is unique to you and your partner? My guess, since you are reading this post, is that you aren’t one to pull all of your ideas from weddings you’ve attended in the past or lean on others to make your design decisions. Creating an inspiration board (via Pinterest or other presentation mode) is an approachable way to start the planning process and keep track of ideas you love. Additionally, it’s a visual tool you can use to relay your wedding day vision to your vendor team (planner, florist, bakery, etc.). 

As exciting as it may be to create a fresh “Wedding” board, scroll away, and save hundreds of looks you love — try to take a beat. Maximize your planning efforts, create an inspo board that feels authentic, and avoid wedding design overwhelm by using the steps below.


Spend time reflecting on how you want your wedding to feel. 

Think of yourself as a director of your big day. If asked about why you love your favorite film, you probably wouldn’t say *just* “the wardrobe”, or that you solely love the setting. You would probably talk about how you’re drawn to the mood, aesthetic, or feeling that those aspects produce together. This same idea can be applied to the aspects of your wedding design and the feeling they will create.

Even if you’re already feeling confident that you have some details decided — spring wedding, baby blue hydrangeas, silky bridesmaids dresses — it’s fruitful to dig a little deeper. When you reflect on wedding pics you’ve gushed about in your feed or paint the mental images of your “dream wedding”, what feelings are you met with? A lightness? Maybe whimsy or romance? 

Lean on tone-setting descriptions as a guide and continue to gather inspirational images that cue those same feelings. This will set you on the right path to designing a cohesive wedding that will leave guests feeling a certain way. 


Conduct solo Q+As to direct your visual search.

During your hunt for inspiration, you will come across images that stand out to you and fit the feeling you are hoping to create. Rather than adding it to your board on auto-pilot, ask yourself why you really like that table setting, for example. Is it the pastel palette you’re drawn to? The twinkle of the soft candlelight? Is it the impact of the textured linens drawing you in? Answering these questions will help you hone in on your design preferences and direct more specific searches.


Showcase your specific taste.

When you start discovering what aspects of inspo images you love, (floral installation, place setting, etc.) you can begin organizing your board with those titles. Having categories allows you to efficiently find specific examples later on when you are connecting with vendors about your wedding design. It lets viewers of your inspiration board know exactly what drew you in about each image and gives them a stronger sample of your taste. Like multiple aspects within one photo? Save it to multiple categories! 


  1. Try using the “more ideas” feature once you have a few pins saved in your more specific boards. It will search for similar images that may help evolve your idea even further.
  2. Adding “to-dos” to specific pins is a tool that can help you stay even more organized during your inspo search process. Add notes to yourself, track your thoughts, or make a list of questions to ask vendors.
  3. Be sure to share your beautifully curated boards with the vendors that would find them helpful! This way, they can check back at different times through the planning process to see more of your ideas.

I hope this post leaves you feeling inspired– to get inspired! Best wishes as you work through this process and plan the wedding of your dreams.