The soon-to-be-wed light *up* when they chat about their floral vision for their wedding day. Some dream of big, bold arrangements that steal the show, while others envision them playing a subtle role. For me, connecting with my clients about this aspect of their design is one of the most exciting parts of the planning process. I find so much joy in guiding throughout the stages — from initial inspiration, to custom design creation, and onto the final execution. 

Constructing a solid design plan and mood board is only part of the grand floral project. It is just as crucial that you transfer it to the hands of an effective Floral Designer. I work closely with them during the designing and planning phases. Not only do they take the lead on the actual construction and installation of florals, but they also offer the expertise that is essential to ensuring the outcome looks and feels the way you are imagining. There is nothing quite like witnessing the reaction couples (and their loved ones) have when they see everything brought to life on wedding day. 

I reached out to my go-to floral designer extraordinaire (his official title as far as I’m concerned), Drew Hawley of Flowers for Dreams. He offered up three things he wished every wedding couple knew and I’m looping you in, below.


Embrace your specific space.

It’s important to keep your venue cost top of mind when planning your florals. Drew says, “Oftentimes these two vendors have a correlation. If you are booking a grand open space you most likely will want to fill it with grand floral items and rentals that really make the space your own.” 

On the flip side, he says, “If the venue is already ornate and decorated in a manner you enjoy, you can have subtle centerpieces that glow with ambient love.” This can help save your budget. We both agree it’s smart to book these two vendors early. Drew adds, “You can lock in some great prices and have peace of mind knowing your date is saved and ready to go.”

Planner Tip: When discussing your florals with your planner, designer, or florist— be sure to expand on the reasons you chose your specific venue. This may help your vendor team emphasize your favorite aspects within the design we create. 


In this case, size really does matter.

Next up, Drew gives his insight regarding the size of the wedding party. It may seem obvious that the more in the party, the more it is going to cost, but he adds, “Not just from a floral standpoint but also from the rest of the vendors.” He points out, “You will need a larger head table with a larger amount of items for decor, more photographs with longer booking times with the photographer, additional gifts, and so on.” 

“One perk to an abundance of bridesmaids is the bouquets!” Drew explains, “these are valuable items that can often be repurposed as table centerpieces.” As a thrifty planner, I am always on the lookout for ways to add dual-purpose elements to a wedding design. This is a fabulous way to make the most of those precious (and pricy!) blooms. 

Planner tip: Have vases ready to rock n’ roll with fresh water wherever you want your bouquets to land. Organize this with your planner and florist to be sure they are seamlessly added to your reception decor after group photos are complete.


Sadly, it may cost you *and* Mother Nature.

“We all love it and enjoy its aroma, however, it is time to part ways with using Eucalyptus in weddings.” We are in agreement that there should be a sunsetting of this popular greenery option— for a few reasons. Drew continues, “not only from a trending standpoint but also from an environmental perspective. Growing eucalyptus requires large quantities of water and leads to topsoil erosion.” Additionally, it is becoming increasingly expensive to include on your wedding day, due to it’s high demand.

Drew suggests allowing your florist to explore alternatives that will be in line with your vision and budget. He points out, “There are plenty of local foliage varieties with similar textures and silhouettes as eucalyptus. They would integrate beautifully with numerous color palettes.” 

Planner Tip: Mix and match foliage to add dimension. This will give you fuller looking arrangements and wedding personals (bouquets, boutonnieres, etc.). 

Still searching for a fabulous florist for your big day? Not only will you be ecstatic with your custom Flowers For Dreams wedding design, it’s a purchase you can feel great about. They love weddings and they love giving back. You can see here how donations made from their flower profits add up to real change in your community. 

I look forward to sharing more “insider scoop” from vendors in the event industry. Comment which you would love to see next!